Velora · Privacy Policy

Your food data,
handled with respect.

Velora uses cloud AI to read your meals, so some data does leave your device. This policy explains exactly what, where it goes, and the control you have over it.

Last updated: June 2026

The short version
Sign in with Apple. Your account is an anonymous Apple identifier - you can hide your email, and we never see your Apple password.
Photos are analysed, not stored. A meal photo is sent to our server and an AI provider to identify ingredients, then discarded. We keep the ingredient results, not your image.
We never sell your data. No advertising, no data brokers, no sharing your health data for marketing - ever.
Delete anytime. "Delete account" in Settings erases your data from our servers.
1. Who we are

Velora ("the App") is operated by Velora Health ("we", "us", "our"). This policy covers the Velora iOS app and its backend service at api.velorahealth.io. Velora is a wellness and food-diary tool, not a medical device (see our Terms of Use).

2. Information we collect

We collect only what's needed to run the food-symptom analysis:

We do not collect advertising identifiers, contacts, or precise location.

3. Meal photos & how AI processing works

When you log a meal by photo, the image is compressed on your device (to about 768px) and sent over an encrypted connection to our backend together with your sign-in token. There it is passed to a third-party AI vision provider to identify ingredients:

After analysis, the image itself is discarded - we do not store your meal photos long-term or in any image cloud bucket. We retain only the parsed result (ingredient names and labels) and a perceptual hash, which lets us recognise a repeat meal without re-analysing it. These AI providers process the image to return ingredients and do not use your data to train their models for our integration.

4. Apple Health (HealthKit)

If you grant permission, Velora reads - read-only - your sleep and menstrual cycle data from Apple Health. These are summarised (e.g. hours slept, cycle phase) and used purely as statistical confounders, so the app can tell when a symptom may be linked to poor sleep or your cycle rather than a food.

Velora never writes to Apple Health, and Health data is never used for advertising or sold or shared with third parties. You can revoke access anytime in iOS Settings → Health → Data Access & Devices.

5. How your data is stored & secured

Your logs are stored in an encrypted PostgreSQL database hosted on Google Cloud Platform, associated with your anonymous account identifier. Data is transmitted over TLS. A copy of your meals, symptoms and context is also cached locally on your device (Apple SwiftData) so the app works offline and syncs when you reconnect.

6. Third-party services

We share data only with the providers needed to deliver the service, acting as our processors:

We do not use third-party advertising, analytics or crash-reporting SDKs, and we never sell your data.

7. Data retention & deletion

We keep your account and logs until you delete them. You can erase everything at any time using Delete account in the app's Settings, which removes your data from our servers; deleting the app also removes the local copy. You may also email us to request deletion.

8. Your rights

Depending on where you live (e.g. under GDPR or CCPA), you have the right to access, correct, export or delete your personal data, and to object to certain processing. We do not sell personal information. To exercise any right, use in-app deletion or contact us at the address below.

9. Children's privacy

Velora is not directed at children under 13 (or the minimum age required in your country) and we do not knowingly collect their data.

10. Changes to this policy

If we make material changes we will update the "Last updated" date above and, where appropriate, notify you in the app. Continued use after changes constitutes acceptance of the updated policy.

Questions about privacy or your data?
We're happy to help with any request, including data deletion.
customer-care@velorahealth.io →